One of the world’s largest U.S.-based automaker
An American multinational automobile manufacturer.
Industry
Automobile
Location
Michigan, USA
Projects
1
Service offered
Enterprise UX
Duration
2013-2015
What we did
Userfacet designed dealer websites to empower the dealers to make quick changes and review them then and there. It reduced the dependency on contacting the brand to make changes in the product like setting up content, branding, colors, future campaigns, navigations, banner images, and editing inventory. Previously, the company had to make customizations and changes for every dealer in their text editor. But now, the dealers do the customizations themselves.
Impact
Over 5000 dealers across North America (USA & Canada) are using the dealer web application to manage their presence & lead management. They are saving a considerable amount of time and dependency on the automobile company to customize the offerings to their prospects.
Processes Used
Requirements Gathering
Background Research
Understanding the dealers' (user) needs
Competitive Analysis
Core Interaction Options
Presenting Core Options
Narrowed it down to one option
Information Architecture and UX Design
